FIRA Open Day 2021

April 15th, 2021 | From 8.00 am to 8.00 pm (CET)

A full day dedicated to Ag Robots and Business Networking.

Practical Information

Date: Thursday, April 15th 2021

Time: from 8.00 am to 8.00 pm (CET)

Entrance fees: FREE

Mandatory Registration HERE

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FIRA 2021

Why an Open Day?

Because we still need to meet, discover the innovations of the manufacturers and to do business!

  • New opportunity for business and networking
  • Share new ideas and projects
  • Enjoy a second opportunity of visibility

Who will be participating?

FIRA 2020 partners and participants will be there, but not only!


FIRA Open Day will be open to new key leaders, to gather the Agricultural Robotics industry’s players once again:

Farmers, Manufacturers, Technology Suppliers, R&D Centers…

Have a look at the FIRA Open Day participants’ types:


The exhibition zone

FIRA 2020 exhibitors will attend on their booth, with their dynamic staff and new resources to welcome you and present their innovations.


All times shown are CET.

TimeContentTypeSpeakers and Job TitleStructure
08.45 AMAmbit RoboticsDemoPaul Voutier, CEOAmbit Robotics
09.15 AMAutonomous weeding using concentrated lightDemoRicard Pardell, CTOEarth Rover
09.45 AMRobs4Crops Agro Food robotics project PitchFrits van Evert, Senior researcher Precision AgricultureWageningen University & Research
10.15 AMReliability in positioning is key to autonomyPitchLaurent Le Thuaut, Senior Business DeveloperSBG SYSTEM
10.45 AMTirrex project : a roboterrium for Agricultural Robot developmentPitchRoland Lenain, ResearcherINRAE
11.15 AMTrektor Live DemoDemoFabien Arignon, CEOSITIA
11.45 AMHow will services beyond smart batteries shape the future of agricultural robots?PitchSonia Goual, Key Account Manager FranceVARTA AG
12.45 PMGOFAR Press ConferenceKeynoteGwendoline Legrand, Co-Director
12.45 PMFIRA 2021 Kick OffKeynoteMaialen Cazenvave, Co-DirectorGOFAR-FIRA
01.45 PMGNSS/INS vs heading, which orientation do you need for your Ag robot?PitchStef van der Loo, Market Access ManagerSeptentrio
02.15 PMAgrobofood Project: results and new open callPitchKees Lokhorst, Senior researcherWageningen University & Research
03.00 PMBakus, full electric and autonomous vineyards robotDemoMichael Fontanin, Chief Marketing OfficerVitiBot
03.30 PMWhy is “good enough” positioning not okay in ag autonomy?PitchJames Szabo, Agriculture Autonomy Product ManagerHexagon | NovAtel
04.00 PMLearn more about Dino's multicrop guidancePitchJean Inderchit, Dino Product Manager
Matthias Carrière, Sales Manager
Naïo Technologies
04.30 PMHow to tackle the main challenges of an emerging sector ? How to answer the farmer's needs?PitchStéphane Duran, Project ManagerRobAgri - French agricultural robtics Association
05.00 PMHow Major Manufacturers are Introducing Autonomy
Round TableKent Brown, Senior Product Manager - Harvesting Automation
Andrew Sunderman, Senior Manager, Global Farming Solutions
Brett McClelland, Product Manager - Precision Agriculture
David Frabotta (moderator)
John Deere

AGCO Corporation

CNH Industrial

Meister Media
06.00 PMAn overview of the US Ag Robotics MarketRound TablePraveen Penmetsa, CEO
Gabriel Youtsey, CIO
Walt Duflock, VP of innovation
Alain Pincot,Owner
Julie Peyrache, Investment Manager (moderator)
Monarch Tractor
University of California
Western Growers
Betteravia Farms

07.15 PMMonarch TractorDemoMonarch Tractor


Register now for FIRA Open Day!

Your registration includes:

  • Access on demand to all FIRA sessions
  • Access to the live program of FIRA Open Day 2021
  • Access to the exhibition hall and live chat with exhibitors
  • Access to the networking lounge for live chat with all attendees
  • Personnel briefcase with all contents and documents to upload
  • Access to the platform until July 2021 to keep contact
  • FIRA 2020 e-book

Please note that all FIRA contents are available only in english.

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